Senior Marketing Manager - Demand Creation

Company: Henkel group
Location: Westlake
Posted on: November 1, 2024

Job Description:

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47, 000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?


YOUR ROLE

• The Sr. Marketing Manager will be a key member of our Consumer Engagement team, responsible for integrating consumer and shopper insights into actionable insights, guiding the development of full funnel marketing tactics in partnership with other stakeholders and development of our ecommerce business.
• Media Activation (Direct Report: Marketing Manager - Digital Marketing and Analytics).
• Guide the Marketing Manager on strategy development for Retail and National Media, Facilitate and advocate for evolution of media processes, tracking and tools.
• Support success of retail media activities by leading alignment with customer account team and customers on recommended the media investment, proactively challenging performance and pushing for strategy optimization.
• Ecommerce Management.
• Work in tandem with the ecommerce Key Account managers to develop overall growth goals and consumer centric ecommerce strategies, including collaboration ecommerce product recommendations, 1P/3P strategy development and seller enforcement strategies.
• Remain current on industry news, technologies, trends and opportunities, piloting and implementing new technologies for eCommerce.
• Support account line reviews, QBRs, and Joint Business Planning sessions.
• Consumer Insights (Direct Report: Consumer Insights Manager).
• Lead integration of consumer and shopper insights into marketing strategy across brand activation, channel marketing, and innovation.
• Consumer Journey: Annual mapping of the consumer journey with prioritized touchpoints to feed into brand activation planning.
• Shopper: Distill shopper insights into actionable insights for marketing working closely with CATMAN.
• Team Innovation: lead incorporation of consumer insights to fuel innovation pipeline, product development and product evolution.
• Technology and Tools Oversee the marketing.
• Tech Stack, working with the platform owners to develop recommendations and evolution of tool in our portfolio annually.
• Lead investigation (with a team) into AI opportunities across Marketing functions, creating a recommendation for evaluation/integration.
• Drive end user understanding, touchpoint optimization, infusion of insights, digital innovation to drive organizational results.
  
  YOUR SKILLS
  
  
  • Bachelor's degree required, focus on marketing, business or data analytics. MBA preferred
  • 5-8 years of direct experience working in a marketing manager role
  • This individual will manage a team, you will need to have the ability to coach, guide and strategize
  • Excellent executive presence
  • Savvy in Market analysis advertising, brand communication and brand activation
  • Financial planning & budgeting
  • Ecommerce
  • Consumer insights
  • Shopper insights
    
    The salary for this role is $95,000.00 - $120,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
    
    Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.
    
    At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.

Keywords: Henkel group, Elyria , Senior Marketing Manager - Demand Creation, Executive , Westlake, Ohio