Senior Manager, Product Marketing

Company: PartsSource, Inc
Location: Hudson
Posted on: November 1, 2024

Job Description:

PartsSource is the leading B2B e-commerce marketplace for US healthcare, helping healthcare providers to automate the purchasing of MedTech repair parts and services through a modern procurement experience while driving improved cost, quality, and reliability throughout the healthcare supply chain. We are growing rapidly as providers shift their purchasing toward e-commerce and away from manual processes. We are uniquely positioned to address key challenges impacting mission-critical operations related to rising input costs, skill shortages, and supply chain disruptions.The Sr. Marketing Manager will play an important role in the strategy, planning, organization, implementation, and optimization of our PartsSource PRO product. As one of the core members of the Marketing team, you will be responsible for managing and supporting a larger business strategy through the successful execution of campaigns tactics, including but not limited to: sales enablement creation, emails, display marketing, event summits & webinars, and data analytics.What You'll DoManage Relationships

• Support the growth of key sales, marketing, product, and operations relationships across the PartsSource organization and family of brands.
• Manage third-party marketing partners that contribute to our demand gen program tactics and drive continual optimization of efficient, effective systems that optimize marketing output.
• Collaborate cross-functionally with internal team members to ensure alignment of tactics and optimal execution of campaigns.Produce Results
  • Serve as the marketing product owner for the Enterprise PRO product at PartsSource.com and lead cross functionally to maximize product enhancement and performance.
  • Leverage demand gen marketing expertise to successfully craft & deploy campaigns.
  • Analyze campaign performance data and identify trends for campaign optimization needs.
  • Optimize campaigns upon analysis to ensure maximum performance results are produced.What You'll Bring
    • 5-8 years of direct experience managing a product lifecycle and demand gen campaigns.
    • Thought-leadership, innovative thinking, and strategic focus that maximizes performance.
    • Experience analyzing and interpreting complex performance data/results for optimizations.
    • Demonstrated success in executing a mix of demand gen tactics and meeting timelines.Bonus Points
      • Experience working within the healthcare industry, with or within healthcare systems or with medical device manufacturers (OEMs), and/or medical parts/supply distributors is a plus.
      • Experience using Salesforce, Marketo, or like digital platforms a plus.Interested?We'd love to hear from you and explore the possibilities. Please send us your resume along with an optional cover letter detailing why you're an excellent candidate.Diversity StatementWe are an Equal Opportunity Employer committed to building an inclusive and diverse environment where everyone's individuality is respected, and everyone has an identity.
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Keywords: PartsSource, Inc, Elyria , Senior Manager, Product Marketing, Executive , Hudson, Ohio